"Recovery" is not waiting, textile enterprises are fully committed to stabilizing exports

"In the first quarter of 2023, China's textile and garment foreign trade enterprises are facing severe challenges." Zhu Yuxing, director of the Information Department of the China Textile Import and Export Chamber of Commerce, said. "Affected by the tightening monetary policy in Europe and the United States, overseas demand has contracted sharply, while the transfer of orders from the United States and the European Union outside China has accelerated."
Last year, China's textile and garment exports showed a significant trend of high before and low after. In the first quarter, exports grew 11.2 per cent year-on-year; in the second quarter, exports grew 12.3 per cent, a new high for the year; in the third quarter, growth slowed significantly to 5.6 per cent; and in the fourth quarter, it fell faster, down 14.8 per cent year-on-year. This also indicates that textile and garment exports will face greater downward pressure in the first quarter and the first half of this year. In the face of difficulties, what should China's textile and garment export enterprises do? Many textile enterprises said that they should make full efforts to innovate products, seize the market, seize the opportunity, and strive to achieve the export "recovery year" and "order year".
Proceeds from overseas exhibitions
"We recently participated in the 24th China Textile and Apparel Trade Fair held in New York, mainly displaying household goods, met with many excellent overseas customers, and signed many high-quality orders, of which the United States alone accounted for 45%." Wei Aichun, president and deputy party secretary of Jiangsu Soho Holding Group Co., Ltd., said that in 2022, the company's total foreign trade volume will increase by 6.49 year-on-year, and its export business will be mainly concentrated in the United States, Canada and Europe.
"Since the beginning of this year, in addition to participating in professional exhibitions, we have also gone to Spain, France and other countries to negotiate orders, and actively develop customized services for different customer needs." Wei Aichun said that in the near future, the company also plans to go to Vietnam, Myanmar, Cambodia and other countries for in-depth inspections. On the basis of continuing to deepen traditional markets such as Europe and the United States, it will increase the development of emerging markets such as countries along the "Belt and Road.
At the recent Spring International Clothing, Fabrics and Footwear Expo in Las Vegas, more than 40 textile and apparel companies from Jinjiang, Fujian participated jointly. Liu Haisen said: "This is our first overseas exhibition in nearly three years. The company won 9 standard booths at the Las Vegas exhibition in one go and made great efforts. We are very confident in our product quality and service, and the price is very attractive to European customers. We hope to use this overseas opportunity to expand the broader market.", Ltd. Jinjiang Natural Chemical Fiber Manufacturing Co., Ltd.
Liu Haisen said that many companies have been unable to communicate face-to-face with overseas customers for three years, and customer and market demand has changed significantly, which is different from expectations. Liu Haisen said: "If you don't come to us for three years, you will not be close again. We hope that through on-site participation, you will not only win orders for real money, but also repair your connection with the global market as soon as possible.".
Bao Haifeng, sales manager of Zhejiang Fantes International Trade Co., Ltd., has just participated in the 26th China Textile and Apparel Trade Fair recently held in Paris. He said, "We mainly develop and sell knitted fabrics. This time we brought jacquard fabrics and other products. During the half-day of the exhibition, we received 30 to 40 buyers. In addition to many old customers placing orders, we also met many new customers." Bao Haifeng introduced that the company exported 1.883 billion yuan in 2022, an increase of 11.4 compared with the same period.
"Not long ago, we participated in the International Spring Consumer Goods Fair in Birmingham, UK. We have been very fruitful in participating abroad, with customers intending to order more than $2 million on the spot. At this exhibition, the main linen fabrics, linen handbags and other products are quite popular in the local market." You Qun, general manager of Zhejiang Qingyun Textile Technology Co., Ltd., said that the company is very confident in opening up the British market.
"In April this year, we also plan to participate in the European denim clothing procurement and trade exhibition in Amsterdam." Li Shenglin, Chairman of Fengze Textile Co., Ltd. (hereinafter referred to as "Fengze Textile")